Wendy's to spin off its coffee and doughnut chain

COLUMBUS, Ohio — For months, Wendy's International Inc. stayed mum as a major shareholder repeated demands that the company separate its profitable Tim Hortons chain from its sluggish burger restaurants.

Wendy's finally ended its silence on Friday, announcing a plan to spin off the coffee and doughnut chain.

The third-largest burger chain also said it plans to convert a portion of its company-owned burger restaurants into franchises and sell land it rents to franchisees.

The company, based in the Columbus suburb of Dublin, hopes to complete an initial public offering of 15 percent to 18 percent of Tim Hortons by the end of March. Wendy's Chairman and Chief Executive Officer Jack Schuessler said the company eventually plans to spin off the chain entirely and could do so within two years.

In a conference call Friday, Schuessler acknowledged the restaurant chains' different trajectories; Tim Hortons' profits and sales have grown consistently over the past few years while Wendy's sales have been sluggish in the last year.

"We really believe the two brands are moving apart. I think Tim's is growing faster; Wendy's is maturing. Tim's has entered into the lunch space, Wendy's is entering in the cold sandwich space. At some point we believe Wendy's will have breakfast," he said. "At some point we could see Wendy's and Tim's become competitors as Tim's comes into the U.S. . . . We believe separating the two companies are the best actions for both."

Tim Hortons, already a leader in Canada's fast-food market, has recently focused on expanding its U.S. presence.

Earlier this month, shareholder Pershing Square Capital Management LP sent a letter to Wendy's executives urging the company to spin off Tim's and make nearly all of its corporate-owned restaurants franchises to increase the value of the company's stock. Pershing first expressed its desire for a spinoff in a regulatory filing in April.

Pershing, which has a 1 percent stake in the company and options to buy another 9 percent of the company's stock, said Wendy's could focus better on the chains' performance if they were separated. It said increasing the proportion of franchises would give Wendy's more room for product development and improved franchise oversight.

"I think management did an excellent job," Pershing managing partner William Ackman told Wendy's executives during the conference call. "We're excited to be shareholders."