His chief operating officer is David Cattani, a former Nu Skin manager who managed one of Nu Skin's largest overseas operations.

"The reason I joined Sibu is obviously because I saw a great opportunity," Cattani said. "We have a great product, and it was a good opportunity to introduce that product to a whole new group of people and get them involved in setting up and establishing their own businesses. That's one of the beautiful things about network marketing. People get in for a variety of reasons, from earning a little extra money to building their own business."

At present, the company is focused solely on the U.S. market, but Sibu's trademark is registered internationally in a couple of dozen countries. By the end of summer, the product will be introduced to Canada and Mexico.

The seabuckthorn berry carries vitamins A, B1, B2, C, D, E, K and P, the company maintains. In addition, Sibu has a number of omega oils, including 3, 6, 7 and 9.

McMullin said Sibu's nutritional qualities separate it from products like Noni and XanGo.

"It's just incredible how many different benefits there are," McMullin said. "I'm at a stage where I don't really want to go looking for more things to do. I don't have to do this. I'm doing this because I firmly believe in it."

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E-mail: danderton@desnews.com