"We decided to go with these guys because they work with a lot of charities," she said. "I want this to mean something."

Jon Wolf of the company's marketing department said skin is not an uncommon spot for the casino to advertise: It already has another forehead, more than 100 arms, legs, chests and backs.

Smith is the first woman to have her forehead tattooed with an advertisement, and "we like having a collection of firsts," Wolf said.

While he said he wasn't sure if body advertisements boosted the company's business, Wolf said having so many has garnered notoriety.

"We couldn't come up with an advertising campaign like this and try to make people get these tattoos," he said. "But if they're putting it out there, it's good for them and it's good for us."

"Basically, if it's legal offline, it's generally fine on our site," eBay spokesman Chris Donlay said. "We've seen people doing this for a number of years. I don't know that any of them have actually sold, but it's sort of interesting when people list them."

Donlay said he has seen other auctions where bidders can pay to have their logo shaved into someone's head — or even name their babies.

Smith said she doesn't think she'll ever regret having the permanent logo on her forehead, and her son promised to get good grades.

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E-mail: afalk@desnews.com