Studeo attracts, retains clients

It's difficult enough for any business to attract the right customers and make a sale, let alone support those customers after the sale and ensure repeat business.

That's where Salt Lake-based Studeo Interactive can help its clients.

The company, headed by partners Todd Shepherd, David Allen, Jeff Smith and Andy Dischmann, creates and manages all aspects of its clients' advertising and client retention needs, in a five-step process.

Studeo starts by identifying a client's target audience through research and analysis. The company then crafts and delivers the client's message through the right media, whether it be television, direct mail, radio, print advertising and/or online direct mail and Web sites.

Once potential customers are interested, Studeo captures customer profiles and sends qualified leads to the client electronically, in real time. Once the sale is made, Studeo helps maintain the relationship through personalized messaging and offers.

In its campaigns, Studeo coordinates seamlessly between media. For example, for ICON Health & Fitness' new Gold's Gym Power Flex strength machine, Studeo crafted a campaign centered around a 30-minute infomercial and supported by a Web site and pre-launch sweepstakes.

The company ensures a constant level of service with such employee perks as stock options, profit sharing, full medical benefits, performance awards, clear expectations and fun time-outs for movies, "pizza Fridays," skiing and gym memberships.