From Deseret News archives:
MaxStream flies under innovator
When Walters was a child, he begged his parents for a unicycle until, on his 12th birthday, he got one. Walters' parents thought the challenge of learning to ride the new toy would consume their son's summer. Instead, Walters was riding the unicycle effortlessly by the afternoon of his birthday, having figured out how by rolling along the street curb, balanced with old ski poles.
Walters brought the same can-do, innovative approach to MaxStream, a Lindon-based maker of cost-effective wireless modems for use in monitoring home electricity meters.
The three founding partners who developed the product believed in its potential but lacked the sales and marketing know-how to effectively get it to market. That's where Walters came in, in 2002.
Walters' first act at MaxStream was to spend $900 on an advertisement in a trade magazine, at the time more than half of the money in the company's checking account. The gutsy move paid off the next month in the form of more than $20,000 in sales.
Under Walters' guidance, MaxStream developed professional policies, priorities and procedures. The company achieved profitability in April 2002 and has remained profitable since then.
In addition, MaxStream has augmented its line of wireless modems with several add-on products and software updates, as well as three major new products. Sales have grown more than 10-fold during Walters' tenure.
