From Deseret News archives:
The Bard's King Fred
Adams' quest really began when he was a young man staring up awestruck at the Northern Lights while standing in the woods of Finland, and he has spent a lifetime trying to get others "to look up, to see something beautiful, to be lifted up."
Adams really talks like that at times, as if he's on stage, and he practices what he preaches. A recent visit to the new Salt Lake City library left him almost breathless, gushing about its architecture.
Adams, 74, is an old man with white hair, but he is still dreaming impossible dreams. This time he is attempting to build a world-class Shakespeare center in Cedar City. In Adams' mind, the center would become a destination point for theater lovers from around the world, with three theaters, costume and scenery shops, high-end condos, restaurants, gift shops, bookstores and art galleries. And all it will cost is between $50 million and $60 million.
He has collected about $6 million so far, but Adams dismisses any suggestion that he faces a daunting task. He's already received a commitment of $22 million from developers, he notes, so he needs to come up with "only" another $22 million or so.
Adams has never been in the box. He grew up on Shakespeare in backwater towns in Idaho and Utah, took a dancing job on Broadway while waiting to become a director, and somehow wound up back where he started from. He started the Utah Shakespearean Festival with $1,000 and an audience of 3,276 that first season in 1961; today it operates on a budget of $5.5 million and draws an audience of 155,000.
"I often liken him to Don Quixote," says R. Scott Phillips, Adams' right-hand man. "He's always chasing windmills. Nothing is too big or too grand for him. He wants things to be more beautiful in the world. We see that windmill, so we follow him into the fray."
This is how big Adams thinks: While everyone else was wondering if the festival would survive the early years, he was sketching plans for his $60 million Shakespearean Center from the very beginning, four decades ago.
People ask, "Are you surprised at the growth (of the festival)?" says Adams. "How on earth would I be surprised? It was what we intended. There are no surprises."
Comments
- Jazz game at a glance 3:00 a.m.
- Real Salt Lake: Game at a glance 3:00 a.m.
- Stanford ends Y's soccer season 2:20 a.m.
- Jazz hope D-Will returns soon 2:19 a.m.
- Snow, SUU lose 2:18 a.m.
- Aggies beat Spartans in snowy Logan 2:17 a.m.
- Toone saves day for Wildcats 2:15 a.m.
- Win in New Mexico good for Y? 2:15 a.m.
- TE George's wife delivers 2:13 a.m.
- Weather, stumble play factor 2:10 a.m.
- Apostle's wife felt comfort in attack
- Can BYU root for (ick) Utah Utes?
- Short-handed Jazz fly past Sixers
- D-Will home for daughter
- Utes excited for 'dream' game
- Bench proves fruitful for Y.
- Crash on snowy road kills woman
- BYU happy to escape with victory
- GameDay in Fort Worth
- Born of water and the spirit
- SLC council OKs gay rights policies
358 - Editorial: Mormons and gay rights
200 - BYU happy to escape with victory
194 - Will state consider gay rights law?
148 - TCU creams U.
134 - Can BYU root for (ick) Utah Utes?
130 - Letters: Strange breed in Utah
129 - Utes remain silent about BCS
120 - Pratt pleads not guilty to sex charges
106 - Celtics crush Jazz
104
If you are looking for a bird on the cheap, the following specials from...
How do you handle kids and contests? Our oldest daughter, 7, is of the...
So Great!!! So Proud - Love RSL - Bring Home The CUP!!!!!
mr cannon's bold assertation that the purpose of the first ammendemnt as...
Great great great game!!!! Nicky Rimando is a god! We're the most complete...
I had the game on DVR and just watched it. That was the most exciting game...
financially cannot this year, but I will watch loyally, how great to hear...
This is hardly surprising. Bennett has a remarkable arrogance which is also...
I guess that is why "they play the game" as Herman Edwards would say.. ...
What was the score of the LSU vs LA tech game? Alot closer than you'd like to...
Has Fedor not said that THIS IS OUR YEAR all year long? Go back and...
This is just a small glimpse of the future with Obamacare: corruption, waste...


You can be the first to comment on this story.