From Deseret News archives:

Eager shoppers flock to the great malls of China

Published: Wednesday, May 25, 2005 9:07 a.m. MDT
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Chinese are swarming into malls, which usually have many levels that rise up rather than out in the sprawling three-level style typical in much of the United States. Chinese consumers arrive by bus and train, and growing numbers are driving there. On busy days, one mall in the southern city of Guangzhou attracts about 600,000 shoppers.

Developers are spending billions of dollars to create these supersize shopping centers in the country's fastest-growing cities — betting that a nation of savers is on the verge of also becoming a nation of tireless shoppers.

"These shopping centers are just huge," said Radha Chadha, who runs Chadha Strategy Consulting, which tracks shopping malls and the sales of luxury goods in Asia. "China likes to do things big. They like to make an impact."

Retail sales in China have jumped nearly 50 percent in the last four years, as measured by the nation's biggest retailers, government data says. And with rising incomes, Chinese are spending their money on shoes, bags, clothing and even theme-park-style rides.

"We like this place a lot," said Ruth Tong, 27, a visitor to the South China Mall here in Dongguan with her husband and son. "They have a lot of fun things to do. They have shopping and even rides. So we like it and yes, we'll come back again."

Although China is still a land of disparity, it has a growing middle class.

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"Forget the idea that consumers in China don't have enough money to spend," said David Hand, a real estate and retailing expert at Jones Lang LaSalle in Beijing. "There are people with a lot of money here. And that's driving the development of these shopping malls."

Recent comments

This mall is an absolute disaster and has well over 90% of the shops...

Doug | April 8, 2009 at 6:50 a.m.

thats so cool i want to go cause im rich so i will be able to afford...

cassie | March 16, 2009 at 11:45 a.m.

Just think, one single mall as an international touring destination....

Greg | Aug. 26, 2008 at 6:11 a.m.

Image
New York Times

Drawing shows the South China Mall, currently under construction in Dongguan. The gigantic mall will be nearly three times bigger than the Mall of America in Minnesota.

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