From Deseret News archives:
Schools blacklist red ink
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Her students, she said, might tune out red because they are so used to it. So she grades with whatever color turquoise blue, hot pink, lime green appeals to them.
That is a sound approach, said Leatrice Eiseman, a color specialist with a background in psychology who has written several books on the ties between colors and communication.
"The human eye is notoriously fickle and is always searching for something new to look at it," she said. "If you use a color that has long been used in a traditional way, you can lose people's attention, especially if they have a history of a lot of red marks on their papers."
Purple may be rising in popularity, Eiseman said, because teachers know it is a mix of blue and red. As she put it: "You still have that element of the danger aspect the red but it's kind of subtle, subliminal. It's in the color, rather than being in your face."
"I don't think changing to purple or green will make a huge difference if the teaching doesn't go along with it," Jones said. "If you're just looking at avoiding the color red, the students might not be as frightened, but they won't be better writers."
On The Net:
Leatrice Eiseman: www.colorexpert.com
Daniels Farm Elementary School: www.trumbullps.org/df/
Public School 188: www.ps188.org/
Snowshoe Elementary School: sse.matsuk12.us/
Berry Elementary School: www.ccboe.com/berry/
Thaddeus Stevens Elementary: www.pps.k12.pa.us/StevensElementaryFactSheet.asp
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