Wal-Mart recently started an ad campaign to spread the message that the chain is willing to work with communities. Moreover, Berger said the ads aim to clarify misconceptions about the company that have biased residents against Wal-mart.

One of those bits of misinformation, Berger said, is that Wal-Mart pays low wages and offers no health benefits. On average, Wal-Mart employees make $9.68 an hour, and both full- and part-time employees are eligible for insurance, he said.

"We just feel that it's time that we set the record straight and provide people with the facts about our company," he said. "There's been so much misinformation out there, it's become almost urban legend."

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