Sharpton joins PETA in calling for KFC ban

The Rev. Al Sharpton has joined PETA in calling for a ban of fast-food chain KFC, in a new TV and radio campaign.

Sharpton is urging the black community to join the People for the Ethical Treatment of Animals' boycott of the franchise, the animal protection group announced Thursday.

"If KFC wants to take our money and use it to pay for sloppy practices that hurt animals, I say we send them a message that this is not going to happen," Sharpton says in the ad.

Sharpton and PETA are seeking improvements to KFC's practices regarding the defeathering and debeaking of chickens, as well as a halt to using growth-promoting drugs. Last June, PETA recorded footage of alleged mistreatment of birds at a KFC supplier in West Virginia.