From Deseret News archives:
The 'Oprah Effect' on book sales
• After Oprah's selection: First 11 books selected — all unranked the previous week — rocketed immediately into the top four.
• Oprah-selected books generally averaged longer stays on best-seller list than other books.
• Oprah-endorsed books that later made paperback best-seller lists averaged 6.5 weeks in top 25.
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