From Deseret News archives:

Business schools taking lesson from 'Apprentice'

Published: Wednesday, Nov. 10, 2004 9:59 a.m. MST
 |  E-MAIL | PRINT | FONT + - 
Business schools around the nation are including tips from "The Apprentice" in their MBA programs.

The show and its star, billionaire Donald Trump, have been used in the past to spark debate among students. But now professors are using fundamentals from the NBC hit in the lecture halls.

"Business as a discipline and an academic study area is on the rise," Denise Schoenbachler, chair of Northern Illinois University's marketing department told The New York Post in Monday editions. "And things like this that are innovative and unique get students excited."

For example, students in Schoenbachler's Marketing Apprentice class competed for scholarship money by selling football tickets and raising money for troops in Iraq.

Trump himself has said he's impressed with his reality show's classroom appeal at schools such as Babson College in Massachusetts, Southern Methodist University in Dallas and Ohio State University in Columbus.

But there are critics of teaching the tactics used on "The Apprentice."

Story continues below
"I think the show has a place as an illustration," said Sheila Wellington, clinical professor at New York University's Stern School of Business. "I don't think there's enough content there to build a course around."

Comments

You can be the first to comment on this story.

previousnext

Latest comments

Sounds like a good option if you can't or won't switch to AT&T for the...

I worked with and around Bill Sederburg for 5 years while he was at...

Price injured; Miles has cast removed

hand. He needs to work on his moves to the basket and rebounding. Lateral...

Jazz blow big lead, hang on

play Fez or Koufos tonight. He went with a smaller line up and Boozer, Okur...

I've met Bennett before and he is a nice man. He also knows the Constitution...

Thousands protest health bill

That's never been a secret. Everyone will pay for it except those that don't...

What exactly were Nephite interpreters?

I agree with NonMormon. I am active LDS, and I enjoy Ash's articles, and I...

I kept saying don't resign Milsap, especially after Portland offered that...

U. hopes to keep clicking

BYU is the slowest team that has ever been in the top 25. Utah will put up a...

NFL: Midseason grades

i think u have the cowboys ranked too low! at least an A- LOL nice work!

Advertisements
Advertisement