KSFI, KXRK are Arbitron winners

KSFI ("FM-100") and KXRK ("X-96") are the big winners in the latest Arbitron rating estimates for the fall of 2003.

"FM-100" finished well above second-place KSL in both the age 12-plus and adults ages 25-54 categories, while "X-96" edged ahead of runner-up KUBL in the 18-34 age group. KSFI also had a 5.6 percent share of women ages 25-54, almost triple that of the closest competition.

KUBL was third among age 12-plus listeners, while KODJ (FM-94.1) was fourth. KNRS (AM-570), KBER (FM-101.1) and KXRK tied for fifth in the 12-plus division. KUUU (FM-92.1) went from 20th place in the last book to 10th among listeners 12 and older.

Here are the Arbitron ratings estimates for ages 12-plus for Monday to Sunday, 6 a.m. to midnight, fall 2003:

(1) KSFI (9.3 percent share); (2) KSL-AM (7.8); (3) KUBL (5.2); (4) KODJ (3.9); (5) (tie) KBER, KXRK and KNRS (3.8); (8) (tie) KOSY and KRSP (3.7); (10) KUUU (3.6).

(11) KSOP (3.5); (12) KBEE (2.8); (13) (tie) KQMB and KENZ (2.7); (15) KZHT (2.6); (16) KUDD (2.4); (17) KKAT (2.3); (18) KURR (2.2); (19) KBZN (1.9); (20) KCPX (1.7); (21) KJQN (1.6); (22) (tie) KISN and KSGO-AM (1.2); (24) (tie) KALL-AM and KWKD (1.0); (26) (tie) KFNZ-AM, KZNS-AM and KKDS-AM (0.9); (29) KSVN-AM (0.8); (30) KBJA-AM (0.7).

— Here are the Arbitron ratings estimates for ages 18-34 for Monday to Sunday, 6 a.m. to midnight, fall 2003:

(1) KXRK (7.1 percent share); (2) KUBL (6.5); (3) KSFI (6.2); (4) KENZ (5.8); (5) KBER (5.7); (6) (tie) KUUU and KZHT (4.5); (8) (tie) KQMB and KRSP (3.9); (10) KBEE (3.7);

(11) KOSY (3.6); (12) KUDD (3.4); (13) KKAT (3.2); (14) KSL-AM (3.1); (15) KNRS-AM (2.9); (16) KSGO-AM (2.3); (17) (tie) KISN, KCPX and KSOP (2.1); (20) (tie) KODJ and KJQN (1.8); (22) KWKD (1.6); (23) KURR (1.3); (24) (tie) KZNS-AM and KTCE (1.1).

— Here are the Arbitron ratings estimates for ages 25-54 for Monday to Sunday, 6 a.m. to midnight, fall 2003:

(1) KSFI (9.8 percent share); (2) KSL-AM (6.7); (3) KUBL (5.1); (4) KBER (4.9); (5) (tie) KODJ and KRSP (4.6); (7) KOSY (4.3); (8) (tie) KENZ, KNRS-AM and KURR (3.6);

(11) (tie) KSOP and KBEE (3.3); (13) KKAT (3.0); (14) KXRK (2.8); (15) KQMB (2.6); (16) KJQN (2.3); (17) KBZN (1.9); (18) KSGO-AM (1.7); (19) KUUU (1.6); (20) (tie) KZHT and KCPX (1.5); (22) KUDD (1.4); (23) (tie) KSVN-AM and KZNS-AM (1.3); (25) KALL-AM (1.2); (26) KBJA-AM (1.0); (27) (tie) KWKD, KFNZ-AM and KISN (0.9).