GM TO BUILD TOYOTA CAVALIER IN JOINT VENTURE WITH TOYOTA

Published: Friday, Jan. 27 1995 12:00 a.m. MST

Toyota Motor Corp. said it has named its new passenger car the Toyota Cavalier, which General Motors Corp. will build for the Japanese company to sell in Japan.

The right-hand-drive Toyota-brand cars are manufactured exclusively for Toyota by GM's Lordstown, Ohio, assembly plant.Toyota said the GM-built car offers an important business opportunity to add American styling that is not found in its existing product lineup.

Toyota called the GM venture "an innovative business challenge" and a new way to sell GM-made models by Toyota.

The Cavalier will be exported by Toyota Motor Sales U.S.A. Inc. and marketed through the Toyota dealer network in Japan in early 1996.

The Cavalier name is already used by GM for the Chevrolet Cavalier.

Toyota said that using the same model name under the Toyota brand name would emphasize the cooperation between Toyota and GM and would promote GM's design philosophy directly to customers in Japan.

The project began with an agreement reached between GM and Toyota in November 1993 for sales in Japan. The two companies project annual sales of 20,000 units.

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