From Deseret News archives:
U. President: 'Call me Bernie'
'Straight-shooting' leader sticks out in a crowd with his casual view of life
Talent scout
Machen, who grew up in St. Louis, comes from deep blue-collar roots. His grandfather was a lumberman and his other grandfather drove a rural postal route. His parents were the first on both sides of their families to graduate from college. Always driven and possessed of a plan, Machen was captain of the football team, valedictorian and senior class vice president and still found time to work in his uncle's orthodontics office.
After graduating from Vanderbilt, he completed dental school at St. Louis University. He wanted to open a private practice, but he also wanted to teach, so he prepared to do both. He took a master's degree in pediatric dentistry and a doctorate in educational psychology at Iowa. Later, his former classmates, bored after years in a private practice but unprepared for other options, would ask him, "How did you know?"
He never planned to work in administration, but here he is, the only university president in the country who is a former a dentist. At times he still sounds like he's got someone in the chair. Near the end of a commencement speech, he soothed the audience, "All right, we're almost finished."
As you might expect of a dentist, he is an oddity in his role as administrator. He has never taken a management course "They tried to send me that stuff at Michigan" or read any of the trendy management books. He doesn't own a Palm Pilot, and every story ever written about him marvels that he doesn't use a day planner ("Why does he need a day planner when he has three secretaries?" says Chris).
"It's too mechanized," says Machen. "We gave Stephen Covey our alumni award, and I told him I disdain everything he talks about. First of all, leadership is intuitive. My philosophy in life is to deal with people. . . . I'm a talent scout. Identify people who can fit in the system. Then the rest of the job takes care of itself."
Making waves
Machen warns that he requires getting used to, and he's not for everybody.
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