JUMBOTRON MAGNIFIES DELTA CENTER EXCITEMENT

Published: Sunday, April 19 1992 12:00 a.m. MDT

The Jazz also sell advertising time on the JumboTron, usually a package deal in which a sponsor's messages are tied into newspaper, television, radio and JumboTron advertising. Delta Center concessionaires also get a boost by advertising on the big screen.

Rigby said 10 of 27 National Basketball Association teams across the nation now have giant screen, closed circuit television scoreboards in their arenas (Mitsubishi, as well as Sony, makes them) with three more on the drawing boards.

"It greatly enhances the entertainment value of the games," he said. " No one would build a new areana today without including it." *****

Additional information

Vital statistics:

Screen size: 9.24 feet by 11.55 feet.

Viewing distance: 30 feet minimum.

Weight: 2,000 pounds.

Height: Suspended 45 feet over center court.

Screen resolution: 20,480 pixels (the tiny dots of light that make up the TV image; 128 horizontal lines with 160 pixels per line.) court. Screen

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