'Family Values' radio gets its best-ever ratings

KNRS, alias "Family Values Talk Radio," received its best-ever ratings in Salt Lake radio market, according to the latest Arbitron "spring book" estimates.

The station, found at AM-570, is now ranked fifth in the all-age, 12-plus listening category, as well as the age 25-54 listening group.

KNRS and KSL (AM-1160), which was ranked second in the age 12-plus and 25-54 categories, were the only AM stations to crack the top 10. KSFI was ranked at No. 1, and KUBL was ranked at No. 3.

KNRS features Bob Lonsberry doing a morning show exclusively for the Salt Lake market from New York. The rest of the lineup — Rush Limbaugh, Dr. Laura, Michael Savage and Michael Reagan — is syndicated programming interspersed with local news.

According to the latest estimates, Lonsberry's show has a 4.0 percent ranking among adults, which ties the show for ninth-place in the mornings.

KJQN (FM-103.1, 100.7 and 105.1) is now tied for eighth-place with KBER with a 3.9 percent share of the total audience share in the 18-34 age category. In last fall's Arbitron book, the relatively new station (at least in its resurrected form) wasn't even ranked in the top 20 among young-adult listeners.

• Here are the Arbitron ratings estimates for ages 12-plus for Monday to Sunday, 6 a.m. to midnight for spring 2003:
  1. KSFI (7.4 percent share); 2. KSL-AM (7.1); 3. KUBL (6.0); 4. KRSP (4.9); 5. KNRS-AM (4.4); 6. KQMB (4.3); 7. KODJ (4.2); 8. (tie) KXRK and KSOP AM/FM (3.9); 10. KOSY (3.6); 11. KBEE (3.0); 12. KENZ (2.9); 13. KURR (2.9); 14. (tie) KZHT and KBER (2.7); 16. (tie) KCPX and KUUU/KTCE (2.6); 18. KKAT (2.2); 19. KBZN (2.1); 20. KUDD (2.0); 21. (tie) KJQN and KISN (1.9); 23. KALL-AM (1.6); 24. (tie) KKDS-AM and KSVN-AM (1.2); 26. KWKD (1.1); 27. KZNS-AM (1.0); 28. KFNZ-AM (0.7); 29. KSGO-AM (0.6); 30. (tie) KTKK-AM and KBJA-AM (0.5).

• Here are the Arbitron ratings estimates for ages 18-34 for Monday to Sunday, 6 a.m. to midnight, spring 2003:
  1. KUBL (7.1 percent share); 2. KXRK (6.8); 3. KSFI (6.7); 4. KQMB (6.1); 5. KENZ (4.9); 6. KCPX (4.6); 7. KRSP (4.2); 8. (tie) KBER and KJQN (3.9); 10. KZHT (3.6).

• Here are the Arbitron ratings estimates for ages 25-54 for Monday to Sunday, 6 a.m. to midnight, spring 2003:

  1. KSFI (7.7 percent share); 2. KSL-AM (6.8); 3. KRSP (6.1); 4. KUBL (5.8); 5. KNRS-AM (4.8); 6. KODJ (4.6); 7. (tie) KURR and KBEE (4.0); 9. KBER (3.7); 10. (tie) KOSY and KSOP AM/FM (3.6).

  — NEXT WEEK: Morning show ratings.