PROVO — John Hilton III is grateful for the editors at Deseret Book who help him affix clever wording to his published works. While he'd be content with something simple, he knows that designations like "I Lost My Phone Number, Can I Have Yours?" and "The Dog Ate My Scriptures" can serve as "attention-getters."

But he also realizes that catchy titles — and humorous stories, for that matter — only go so far.

"What's important to me is not so much the attention-getter, but the doctrine behind it," said Hilton, a Seattle native.

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