From Deseret News archives:
52 Utah entities awarded $2.3M to promote tourism
The Utah Board of Tourism Development this week approved their applications for funding as part of the state's cooperative marketing program. The board had received 60 applications from nonprofit entities in 19 counties, including county tourism offices, convention and visitors bureaus, festivals and museums.
Leigh von der Esch, managing director of the state Office of Tourism, said the program has allowed the state to expand the "Life Elevated" brand to more out-of-state visitors in more markets.
The state tourism office matches up to half of the cost of each recipient's marketing projects. All projects must use the "Life Elevated" brand.
"The program is now in its fourth year and sixth round of funding, and we're thrilled that we have been able to provide advertising monies to all but two of Utah's 29 counties," von der Esch said.
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