The original "High School Musical" has spawned the two sequel films and the TV reality show, as well as a live stage touring show, an ice show and licensing agreements with school and community groups. Borden said "eventually a Broadway piece" is also possible, and fourth and fifth installments in the movie series are "more than probabilities. We're working out the contractual issues right now. We're at that stage."

Is there any end in sight for the "High School Musical" phenomenon?

"I hope not," Borden said. "With 'High School Musical,' we have to morph it, and we have to evolve it and grow it. You can't keep making it over and over again. That's impossible. So we're very conscientious about keeping its value and growing it and evolving it and adapting it at all times."

Will Utah be the movie location for those follow-up films? "I want to make them here," Borden said with a smile.

Also on Friday, the state board approved a rebate incentive of up to $500,000 for The Movie Co. Inc. for the theatrical film "Big Eyes," to star Kate Hudson and Thomas Haden Church.

Borden is one of the producers for the film, which is expected to spend about $6 million in Utah.

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E-mail: bwallace@desnews.com