NBC will charge $3 million for 30-second Super Bowl ad

General Electric Co.'s NBC Universal plans to charge advertisers $3 million for a 30-second spot during next year's Super Bowl.

The price exceeds the average $2.7 million News Corp.'s Fox got for a 30-second ad in this year's football championship game. Brian Walker, a spokesman for NBC, confirmed the rate, which was reported earlier by The Wall Street Journal.

The Feb. 3 Super Bowl, where the New York Giants beat the New England Patriots, attracted a record 97.5 million viewers. Fox sold 90 percent of its ad space two months before the game as marketers favored live programs that viewers are less likely to skip with digital recorders. Ads purchased after Hollywood writers went on strike Nov. 5 fetched as much as $3 million.

Recent comments

• Most Popular
• Most Commented

1. Decade's best: Cougars, Utes each land 8 stars on 25-man squad
2. Utah Jazz: Fesenko bounces back with improved performance
3. Book confronts LDS tragedy
4. Camp Kearns: Documents offer new glimpse into life at dismantled WWII base
5. Are Tasers good tools for police — or deadly force?
6. Utah Jazz: Williams pleads with Boozer
7. Will a new driver for the Miller empire result in changed direction?
8. Utah Jazz: Olympic hopes still alive for Koufos
9. Ex-BYU Cougar Beck sets sights on success with Dolphins
10. Bear Lake accident leaves one dead

1. Homosexuality ruins lives 321
2. History will vindicate gays 201
3. Utah Utes football: U. unveils new Under Armour duds 164
4. MormonTimes.com: The devil made me post it 149
5. Book confronts LDS tragedy 131
6. Actor in LDS-themed films booked for theft 127
7. Intolerance of gays is evil 121
8. Interrupted plans: After losing legal status, family is hoping to stay 94
9. Utah Jazz: Williams will hit Jazz jackpot today 94
10. Homosexuality won't flourish 87
11. (Stories published in the last five days with the most comments)

• Utah
• Sports
• World & U.S.