MBAs get a taste of the real world
She knew how to write a business plan and complete an analysis of productivity, but she didn't know how to handle day-to-day details such as what accounting system to use, she said.
Now, as chief operating officer of eXtreme enterprise, McCrystal runs a program in Park City to help fill the gap between theoretical and practical knowledge for future generations of Wharton MBAs.
EXtreme enterprise, also called eXe, is wrapping up the first year of its program, with two teams of Wharton students who started "social media" technology companies. Social media businesses are interactive Internet companies, such as eBay or YouTube. The program may expand to business students at the University of California at Los Angeles and Pepperdine University in Malibu, Calif.
EXe is run by Park City company SpectrumDNA Inc., which creates social media technology companies that eventually become stand-alone businesses.
The Wharton students' company was called Sproutlets. It plans to sell digital advertising through devices that plug into electrical outlets. SpectrumDNA requested specifics on the company not be revealed for proprietary reasons. The amount of money the company was seeking from angel investors was not disclosed.
Sproutlets student executives Francis Kim and Angela Arnold worked on the project for two semesters and earned four graduate credit hours. In Pennsylvania, they worked with Wharton adjunct professor Nelson Grayton and SpectrumDNA chief executive Jim Banister. The partnership between Wharton and SpectrumDNA was forged between Grayton and Bannister, who have worked with each other in the past.
E-mail: lhancock@desnews.com
Comments
- Germans win men's beach volleyball 12:13 p.m.
- Inmate stabbed in head during brawl 11:56 a.m.
- Cards' Pujols leads All-Star voting 11:52 a.m.
- Federer beats Roddick 11:51 a.m.
- Military ordered to turn back jet 11:44 a.m.
- US not stand in Israel's way on Iran 11:39 a.m.
- G-8 greeted skeptically by some 11:38 a.m.
- Deal on arms control expected 11:36 a.m.
- Yankees' Wang goes on DL 11:36 a.m.
- Swimmer Lezak skips Worlds 11:35 a.m.
- Stadium of Fire lights up the 4th
- Millsap not franchise player
- Utahn reunites with officer
- Can Jazz escape luxury-tax mess?
- The BCS sure won't fix itself
- Interest in Millsap dwindling?
- Jazz talked Kirilenko for McGrady
- Obama deprives Iran of scapegoat
- NKorea fires 7 missiles defying U.S.
- 'Tea party' protesters unhappy
- Boozer not opting out of contract
180 - Palin resigning as governor
101 - Lack of Obama photos concerning
99 - Don't listen to marriage cynics
93 - Utah leaner in too-fat country
91 - Palin's and Romney's roles in 2012?
88 - Editorial: A sad day for Utah
86 - Jazz plan to re-sign Millsap
81 - Jazz talked Kirilenko for McGrady
73 - Y. gets verbal from cornerback
69
The media has been inordinately good to President Obama so far. That...
The night was balmy though buggy at SPOC, the Stansbury Park Observatory...
I don't think Palin can win on the national scene, but Mitt has got a strong...
Last night was the first time I went to the Stadium of Fire and I failed to...
This trial was supposed to have taken place months ago, but no news source...
Joe: The last thing we need to worry about is human extinction. Why don't...
Kramer never got involved til after The Big 10 commissiner had already called...
"Did you guys hear something? Me neither. HEY! Look at that elephant climbing...
you must not only be a "sloanaholic" but someone that works in the front...
To "Loss OF FREEDOM" Whe you say "What we get with big government -- high...
Cleaning up after 8 years of Republican mess? Hmmm, let's see - the...
the title could use some sense review. Instead of "beat people up", why not...




You can be the first to comment on this story.