From Deseret News archives:

A familiar name returns

Published: Sunday, April 13, 2008 1:02 a.m. MDT
 |  E-MAIL | PRINT | FONT + - 
Dear readers:

With today's editions, your daily newspaper again has a redesigned front-page masthead that says Deseret News. We've dropped the Morning.

When the News switched from being an evening paper to morning delivery for all editions five years ago, making Morning our middle name was an important indicator of the rise-and-shine freshness we wanted to convey and embody. We succeeded: Contrary to trends around the nation, our circulation increased.

But much can happen in five years, and in this case it was the continued, rapid rise of news on the Web, and an ever-increasing appetite among browsers for immediacy and updates.

The daily paper and our Web site, deseretnews.com (which never included the "morning" reference in its site address), comprise a 24-hours-a-day/seven-days-a-week news center — if news breaks, or if we have a story we think Deseret News readers in Utah or anywhere in the world will be eager to see, we want it on the Web as soon as is practicable or logical, as well as in the printed newspaper, where it is perused in an entirely different way.

Story continues below
Since our founding in 1850, this newspaper has been known as the Deseret Semi-Weekly News, the Deseret Evening News and the Deseret News & Salt Lake Telegram. Yet to many over the past few years, in casual conversation and among newscasters referring to our stories, we've always been simply the Deseret News — or the News.

And, indeed, that's who and what we are — morning, noon and night.

— Joseph A. Cannon, editor

Recent comments

How did they shun mormons?

bod | April 14, 2008 at 7:07 p.m.

It's nice to see a return to the roots. I have been a critic of the...

Anonymous | April 14, 2008 at 6:37 a.m.

to mamapapaluv: The New York Times and Pravda, never change their...

Red Flag | April 13, 2008 at 11:49 p.m.

previousnext

Latest comments

Hall breaks BYU record with win

You need to find an institution that can teach you to count.. Boise doesn't...

What's the differenc between a paid preacher that tell you what you want to...

Utes crush Aztecs 38-7

I hate the Utes but I respect what they have done. I think that you will see...

Fellow Utes, don't pay any mind to the haters. The Zoo fans on this board...

Hall breaks BYU record with win

Our running game was not impressive tonight.

I am a woman who loves men and respects them. I love that men and women...

Good luck blue turfs. I hope that you get into the BCS and beat somebody...

Offense looked okay tonight, but our defense has to improve so much if we...

Plan For The Ultimate Capitalist Utopia: End social security so citizens will...

Bronco is the most predictable coach in football right now. I fear that Utah...

Advertisements