And BamPop, from Orem, offers exactly what its name implies: paper with bright graphics and cool, hip designs. Owner and designer J.J. Harrison has a background in animation, he explained. All his designs are hand-drawn and tend to be "more illustrative. They appeal to hip young people with kids."

At Provo Craft, spokeswoman Jackie Shafer has also noticed a trend toward bringing in teens and "indie" crafters with some edgier designs. "One thing that has been very popular are our street signs. Kids have been putting them on their walls. It's a way to make their space their own."

Sophisticated and classic. While there will always be a place for cutesy, homey, whimsical designs in scrapbooks, there also seems to be an increase in upscale, sophisticated designs produced by such Utah companies as BasicGrey, Scenic Route, Karen Foster and lots of others.

"We've always been known for bringing stylish flair to scrapbooking," said Grant Madsen of Provo-based American Crafts. "We're sort of the Banana Republic of scrapbooking, the fashion forward guys." Some of their new Amplified papers, for example, include things like scalloped edges and embossed and embellished designs.

At the same time, said Mark Durham of imaginisce, based in Salt Lake City, "scrapbookers want to know some things won't change. They want things they can count on. That one reason behind our Black Tie Optional line of black-and-white papers, for example. The designs will change, but scrapbookers will know they can always find black-and-white paper. We will always have a wedding line. And a baby line. They will get refreshed from time to time, but the line will remain."

Texture. Texture is everywhere, from thick, chipboard letters sprinkled with glitter to ruffly flowers to felt attachments and more.

One of the fun, new ways to add texture is with Doodlebug's line of Crushed Velvet flocking. "We like to come up with unique names," said John Bishop of Doodlebug, in Salt Lake City. "Last year we called our glitter 'Sugar Coating.' This year, we're doing 'Crushed Velvet."'

The flocking powder comes in 12 colors. You simply use an adhesive transfer, a glue pen or double-sided tape or other sticky surface, shake on the powder and shake off the excess. You have instantly added texture.

Die-cuts. These shapes cut out of paper have been enjoying a revival, thanks in part to new ways to customize them.

Provo Craft introduced Cricut, an electronic die-cutting machine, a couple of years ago. It's still going strong as new designs are added, said Shafer. Cricut works with cartridges that each offer a variety of designs and fonts. "You can customize designs six different ways," Shafer said. "You can cut designs up to 23.5 inches long. You can cut paper, card stock, thin chipboard, vinyl, even adhesive-backed vinyl that you can stick on walls."