From Deseret News archives:
Ex-Utahn puts nose in politics
She started an online company, Presidential Perfume, that offers fragrances named for the three leading presidential candidates. Each fragrance also demonstrates some characteristics of the contenders, and sales may help measure the popularity of each.
"Right now, 'Hillary' is just a spritz ahead of 'Barack.' That's appropriate for a race that is going nose-to-nose," she said. "Not many people are buying 'John.' I don't think it's time for 'John' right now. After eight years of George Bush, the war and the economy, we have a lot of very unhappy Americans looking for a change."
Cline, who attended Snow College and Utah State University but now lives in West Virginia, came up with the idea last month while watching presidential debates.
"I ran to the computer and bought the domain name" for presidentialperfume.com. Visitors there are now serenaded with "Hail to the Chief" as they look at her offerings.
Her old "Believe in Yourself" fragrance was renamed "Hillary" in honor of Hillary Clinton.
"It's feminine. And she's the only woman in the race," Cline said. "It's a clean but confident fragrance. That does well for Hillary, who is also confident. Whether you like her or not, she has accomplished a lot."
Cline describes "Hillary" as a "strong and clean, delicate floral blend of jasmine, violet, rose and sheerest musk."
Cline's old fragrance called "Amaze Yourself," a blend of bergamot and musk, became "Barack."
"It's a citrusy fragrance that makes you happy as soon as you smell it. It's energizing. He (Barack Obama) is so energizing that it's appropriate," she said.
And her old fragrance "Accept Yourself" became "John."
"For John McCain, I wanted a nice, clean conservative scent because he's Republican," Cline said. It is a blend of "bergamot, water lily and lavender woven with cool greens and frosty musk."
She also offers moisturizing body creams with the same scents. She said she has sold more than 100 bottles of fragrance at $25 each. But the real popularity has come from interest by the press around the world.
Recent comments
Jeez
1 word | March 17, 2008 at 1:48 p.m.
Way to go April!
Anonymous | March 17, 2008 at 6:31 a.m.
While watching primary debates, April Cline came up with the idea to produce and distribute perfumes named after the contenders, thus giving birth to her company, Presidential Perfume. The business combines two of her loves \ perfume and politics, she said. "I grew up in Washington, D.C., so politics is a big part of my life."
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