From Deseret News archives:
Crafting: Who's doing what?
According to their findings, crafters are:
• 92 percent female
• pretty equally divided by age; the largest category is ages 45-54, with 28 percent.
• still learning; 13 percent say they are beginners; 21 percent consider themselves expert; 56 percent say they are average.
• spending money on craft supplies; average buy per visit is $39.23.
• keeping and sharing: 50 percent of projects stay at home; 34 percent are gifts; 16 percent are sold.
Here's how the survey divides craft participation:
• Beads: 47 percent have purchased supplies in the past 12 months
Key finding: crafters in many different media like beads
• Books: 44 percent have purchased supplies
Expert crafters buy the most books
• Card making: 24 percent
Card-making is still intimidating to beginner crafters
• Jewelry making: 28 percent
• Knitting: 29 percent
Still more fans are joining the ranks.
• Needle arts: 55 percent
Interest is still on the rise, especially with older crafters
• Oil paint: 9 percent
Men and women buy oil paints at the same rate.
• Rubber stamps: 28 percent
Crafters in the West are the biggest buyers of stamps
• Scrapbooking: 73 percent
Scrapbooking appeals to many ages, income levels, and almost an equal number of men participate
• Sewing/quilting: 71 percent
Many sewing, quilting and fabric categories show new growth.
• Stickers: 46 percent
Stickers are especially popular with beginners and with men
Eight reasons people craft
1. Relaxation
2. Sense of accomplishment
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