From Deseret News archives:

Noncommercial public radio is in state of flux

Published: Friday, Feb. 15, 2008 12:14 a.m. MST
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Commercial radio always seems to be changing formats, personalities and owners. The world of noncommercial public radio now, too, seems to be in a state of flux.

KCPW is for sale, KBYU is airing more details about its sponsors and KRCL (FM-90.9) has announced some impending changes as well.

The biggest change is that KRCL will no longer use volunteer programmers from 6 a.m.-6 p.m. on weekdays, meaning some of the station regulars will be saying goodbye.

KRCL will continue to be programmed primarily by on-air volunteer hosts at other times of the day, but professional, paid programmers will apparently soon take over from 6 a.m-6 p.m. each weekday.

In a letter to listeners, Donna Land Maldonado, KRCL general manager, said, "KRCL is evolving. We're taking the sound and personality of the great station that we all love and making it just a little bit better. One unfortunate reality of these changes — we're going to have to say goodbye to some of the people and programs that we all love and respect."

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She stressed making change is difficult, but "KRCL is a community radio station, and in order to provide service, we should be increasing our listenership as the population increases. If we do not increase the listenership, we are not making the most of a valuable resource — our radio license — and we risk losing significant support from the Corporation for Public Broadcasting."

Although the Wasatch Front has grown by a half-million people in the past decade, KRCL's audience is only up 1.4 percent in that time.

KRCL is still "committed to being Utah's diverse, independent and alternative voice" and a community radio station.

"Our goal is to reach more listeners who want to be challenged, experimental and independent, and invite them to be part of the KRCL community," Maldonado wrote.

She also accepts comments and suggestions on KRCL's future by e-mail at changes@krcl.org.

• RADIO HAPPENINGS — KOSY (FM-106.5) had a knight in shining armor surprise unsuspecting sweethearts on Valentine's Day.

—The "Breakfast Club" on KODJ (FM-94.1) gave listeners opportunities all week at a second chance of their wedding proposals. The morning show even helped listeners write better proposals before surprise on-air phone calls.

—Bob Lonsberry, morning host on KNRS (AM-570), is also have a Valentine's event this year. Lonsberry will host a "Valentine's Date Night" Saturday, 7 p.m., at the Salt Lake Community College Miller Campus, 9750 S. 300 West. Music will be by Joshua Creek, David Blasucci and Missy Grillonewill. Tickets are $5.70 a person, and proceeds will benefit the National Ability Center. For tickets, log on to www.570knrs.com.

• TEN YEARS AGO IN SALT LAKE RADIOKXRK was sold to Simmons Radio Group. ... "Fisher and Todd" marked 12 years together at KISN. ... "Johnson and Johnson" of KUBL staged a "McWedding" at McDonalds for Valentine's Day. ... "Grant and Amanda" on KSL were the most-listened-to morning radio show in the Salt Lake market.


E-mail: lynn@desnews.com

Recent comments

If you are interested in how people see this PR disaster google...

Anonymous | Feb. 19, 2008 at 8:52 p.m.

the krcl news has already been discussed in great detail in salt lake...

Anonymous | Feb. 19, 2008 at 3:02 p.m.

A Valentine's date with Bob Lonsberry? That sounds like Hell on Earth.

DonnaLand | Feb. 15, 2008 at 10:23 a.m.

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