When someone buys a ClearPlay DVD player for about $80 the special filter is downloaded onto their DVD player which then allows them to pick high, medium, low or no filtering when they watch that movie. For $7.95 a month, the family can download the new filters for every newly released movie.

"Well, it's an option," said Daniel Thompson, who just shut the doors of his edited-movie store, Flix Club. "Maybe it's the only option right now. I don't particularly like the product. It's choppy, not smooth editing. I'm not going to condemn it, but I'm not going to support it."

Thompson said he's hoping that a more permanent solution can be found, hopefully by working with Hollywood and willing producers.

"It's funny how me closing down ... ClearPlay has jumped up their advertising campaign," Thompson said. "It irritates me, to be honest. But if I was in their position, I would probably do (the same thing)."

"The ultimate goal is the same — to provide family-friendly movies to people," Thompson continued. "They're fulfilling that need and I'm not, because I can't."

Kirt Merrill, owner of Cougar Video, also just shut his doors.

"If customers are still out there looking for (edited movies); it's a good option for them," he said. "(ClearPlay) is taking advantage of the market that exists now."

Though Merrill isn't as pleased with ClearPlay's edits as his own, he said he thinks some of his customers will take what he calls an "inferior product" just because it's all that's left.

"But in the end," he said. "If customers are still interested in having edited movies (maybe this will) get the point across (that) there's a demand out there."

Ray Lines, the CEO of CleanFlicks, the original movie editing company, shut down his edited movie business long ago and just recently opened a new Web site promoting family friendly movies already in existence.

"(ClearPlay's) customer, in my opinion, is someone who wants to see 'Diehard 1,2 and 3' without the F-words," he said. "Our customers are not looking for 'Diehard 1, 2 and 3.' They want 'The Hiding Place,' 'Meet the Robinsons,' 'High School Musical, 'Underdog,' ' Ben Hur.' To me, that's a whole different market."

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