From Deseret News archives:
Filter cleans up films legally
ClearPlay steps up marketing of its family-friendly viewing device
Even the word "thong" from "Shrek 2" is not something that ClearPlay.com sales and marketing director Pete Maughan wants his young children hearing.
"I thought it was funny," he said, "but do I want my 7-year-old hearing that? I wish I hadn't laughed about some things. That's why I hate some of the PG-13, crass movies; I laugh at humor I wish I hadn't."
So to avoid those potentially awkward moments, ClearPlay.com has created a new advertising campaign to highlight its special DVD player and downloadable filters. By the end of this week, I-15 travelers should notice the very quotable and very family appropriate ads.
"ClearPlay is a tool to allow people to choose who is welcome in their home and who is not welcome in their home," Maughan said.
Welcome back, Rhett.
In the past, families wanting squeaky clean movies would rent or buy them from edited movie shops in Utah County.
A Colorado judge ruled in July 2006 that edited movies cause "irreparable injury to the creative artistic expression in the copyrighted movies" and cannot continue, according to court documents.
ClearPlay.com was initially named in that suit, but after they helped pass the Family Movie Act of 2005, which gave families control to edit what was in their home, ClearPlay could defend itself under that same act and were dropped from the lawsuit.
The difference is that ClearPlay's technology doesn't permanently change the film.
"Families can edit movies for their own viewing," said Pete Maughan. "Nothing comes out of the movie unless the family, the parent, the movie watcher chooses."
It starts with ClearPlay editors who screen every new movie and thousands of ones already on the market, all the way back to the 60s, making notes of every sex scene, violent act, curse word or profane reference to God.
Recent comments
Our family thinks ClearPlay is amazing. In the movies we have...
Andy | Jan. 23, 2008 at 10:02 a.m.
couple of points to yet another. First of all, its perfectly alright...
ajd | Jan. 22, 2008 at 11:55 p.m.
Judges are infallible. We should let judges do all our thinking, we...
Mike | Jan. 22, 2008 at 9:47 p.m.
- Jets beat Panthers 3:30 p.m.
- Body of missing woman found 3:27 p.m.
- Deja vu at Radio City Christmas show 3:21 p.m.
- Bills beat Dolphins 3:02 p.m.
- Redman leads Falcons to victory 3:01 p.m.
- Eagles rally for another late win 2:52 p.m.
- 4 police officers shot dead in Wash. 2:47 p.m.
- Bengals run over Browns 2:43 p.m.
- Seattle makes it 10 in row over Rams 2:37 p.m.
- Colts remain perfect with win 2:31 p.m.
- Hall mouths off about hate of Utah
- BYU is champion of the state
- Cougars beat Utes in overtime
- Credit Coug defense for win
- Field goals, penalties doomed Utes
- Cougar defense rose to occasion
- Marriage definitions vary widely
- Jones' joy for life remembered
- Cave to be sealed with body inside
- Banged up Jazz get best of Blazers
- Hall mouths off about hate of Utah
640 - Cougars beat Utes in overtime
459 - Thunder rolls by Jazz
136 - BYU is champion of the state
121 - Man trapped in Nutty Putty cave dies
117 - Cave to be sealed with body inside
115 - Editorial: Poor welcome for Palin
113 - Rivalry Week is highly profane
89 - Hall's legacy measured today
77 - Y. focused on 10-win season
73
I wanted to tell them not to go. I dropped subtle hints. "My money is on...
When I was a kid, I worshipped my grandpa. He was undoubtedly my hero....
If you believe in agency, I am saddened that you would use yours to prevent...
A person has a few big opportunities to be the better man in such a large...
What practicing Mormon has spoken such hatred before?
Wherever they end up I hope they have some class. You represent the...
would suppress his feelings for 365 days, then speak his mind after he faced...
Utah 2 BYU 0 Utah still can talk BCS since its coach is still Kyle who...
once on the field and once in the media room. We beat em good.
Maybe someone with a head on his shoulders should remind Max-no-class-Hall...
I LOVED what Max Hall said! Thanks Max...
To Art: The top income tax rate in 1950 was 91%. The top rate today is 35%. A...



