From Deseret News archives:
Newspaper circulation falls; online editions booming
Print circulation at 609 daily newspapers dropped 2.6 percent to 40.7 million in the period from a year earlier, according to the ABC. Of those, 163 newspaper Web sites logged a total 164 million visitors monthly, it said.
For the first time, the ABC combined online readership with print circulation to create a measurement called "net combined audience" to show advertisers, investors and the general public that a newspaper's audience extends beyond its printed edition.
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