From Deseret News archives:

'Utah Hues' targets movie moguls

Published: Wednesday, Sept. 26, 2007 12:19 a.m. MDT
 |  E-MAIL | PRINT | FONT + - 
Books are often turned into movies, and the Utah Film Commission is hoping its new publication results in more films being shot in the state.

The commission has produced a book titled "Utah Hues" that highlights the state's scenery. The commission plans to ship copies off to movie moguls worldwide.

"This will be part of the entire package that we present to filmmakers all over the world," Marshall Moore, the commission's director, told the Governor's Board of Economic Development at its meeting last week.

The book measures 15-by-9 inches — a sort of wide-screen format — and features photos that highlight five colors.

"This is also a breakaway from what we've done in the past. We're appealing to the more creative side of the filmmaker with this book, by dividing the section into colors," Moore said.

"This is all related to filmmaking and the colors of filmmaking. Directors of photography, production designers, directors that come to the state constantly comment on the beauty of our state, so we took advantage of it and categorized it into color palettes for them. Filmmakers are continually working in color palettes to create a mood and a tone for a particular film, so that's why we chose to go this particular direction."

Story continues below
The book notes the variety of venues in Utah: "Here you can capture Himalayan mountain grandeur, the desolation of the Mojave Desert, urban streetscapes and the surreal terrain of another planet — all in one day," it reads.

Moore said Utah film officials recently presented the books and information about financial incentives and infrastructure to people at several major studios in California, including those at Disney, Warner Bros. and NBC Universal.

Among those seeing the book was James Keach, who produced "Walk the Line" and directed "Blind Dating" in Utah.

"When he looked at the book, he said, 'Man, I want to just go and put this on my coffee table right now. It's so beautiful and so appropriate,' and it fit in with the decor of his office," Moore said Tuesday. "He said, 'Other books, I'm likely to throw away. This one I'm going to keep and display.'

"That was the type of reaction it was getting. It was a keeper, and we designed it with that in mind, that it would have staying power on someone's coffee table."

"Utah Hues" took six months to develop, and Moore said much of the work involved whittling down photos from the 6,000 that were submitted to 105 in the publication.

A total of 7,500 copies were printed. "We'll use them for the next couple of years as part of the package that we send to filmmakers all over the world," Moore said.

Comments

You can be the first to comment on this story.

Image
Willard Clay

In the new "Utah Hues," a photograph by Willard Clay features a scene from Arches National Park.

previousnext

Latest comments

Mistake vs. repeat affairs probed

Aren't addictions wonderful? And so are women who just shamelessly throw...

Depleted uranium OK'd for storage

Depleted uranium gets more radioactive over time, but I guess the Governor...

When people are paying double or triple for their electricity and having to...

Y.'s Pitta on Mackey Award list

enough said...

How telling that while most would recognize the stuffing of the ears as...

On ESPN radio today in LA, John Ireland said of the game last night; "The...

all of you who are arguing feel real big and powerful. You are all sounding...

Letters: Not a Tiger anymore

So you think that liberalism is a sin and President Obama is sinning? Wow,...

Joseph Smith needed God's plan

Anon 9:42, You articulated the questions very nicely about what many of us...

THEY made the mess, THEY profited from their operations, THEY should...

Advertisements