Rapala, one of the most recognized names in crankbait, introduced fishermen to the Shad Rap some years back. It looks like a small fish with a big lip. The lip, in fact, allows the lure to dive, 10-plus feet below the surface where the fish are, when cast and retrieved. Then there's the Husky Jerk. And what fish are attracted to the Husky Jerk? Most all Utah species — trout, bass, walleye, pike, wiper and salmon.

Berkley, makers of the popular PowerBait, is leading the way in new environment-friendly fishing products. The newest is Gulp. It claims the new 100 percent nonplastic, biodegradable product releases scent 400 times better than regular plastic baits and is the first bait of its kind.

Berkley claims Gulp has a lifelike taste and texture and is more convenient to use than live bait. Best of all, it smells better to the fish.

If it looks like a frog, swims like a frog, then it's likely bass will find the Boze Sumo Frog as appealing as a real swimming frog. Which is why some bass fishermen are putting away the crankbaits and hooking up the frog. Some tournament fishermen have come up with winning catches by throwing the weedless frog onto tangles of weeds.

The frog comes in a rainbow of colors, including pink, purple, pearl orange and sparkle green, to name a few.

Blue Fox has introduced a sonic spinner for the entertainment as well as the appeal of fish. Its lifelike body, in the shape of a small fish, is adorned with holographic images of fish. The lure also features a spinning blade designed to attract fish. For moving water, it's intended to be fished upstream and retrieved downstream.

The Swedish Pimple looks nothing like its name suggests. It is a flattened piece of metal with a small red attracter above the hook. It gets its name from the country where it was introduced more than 100 years ago — Sweden. It comes in a full range of colors and patterns, including orange, red, yellow, blue lavender and neon green.

The Senko is really a soft-plastic worm with sand inside to make it sink horizontally and salt outside to make it tasty. The key is to cast it out and let it slowly sink naturally. Bass find the natural fall hard to pass up. Senkos come in a variety of colors, including the layered look.

The Rat-L-Trap is another of those lures that can be used anywhere for most any fish. One of the more popular models is the Bleeding Shad, which has a red hook. It is supposed to resemble a bleeding or injured fish, which would be a prime target for larger fish.