From Deseret News archives:

Romney took on 'outsider' role at helm of Bay State

Self-styled CEO governor stressed belt-tightening

Published: Friday, July 6, 2007 12:05 a.m. MDT
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A year before the torch-lighting of the 2002 Salt Lake Winter Olympics, Mitt Romney's leadership was earning him mentions as a candidate for governor — in two states.

Future public service was likely, he declared, either in Massachusetts or Utah, where some pundits theorized he might fit in as a Democrat. Speculation increased about a run in conservative Utah when he objected to a July 2001 story in the Salt Lake Tribune describing him as "pro-choice" on abortion. "I do not wish to be labeled pro-choice," his letter to the editor said.

Late in 2001, a column in Salt Lake City's Deseret News, headlined "Romney has a shot at Utah governorship," cited sources close to Romney who believed "he wants a position with enough national exposure to launch a presidential campaign."

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Massachusetts was clearly the bigger launch pad, but there was an impediment — Jane M. Swift, who had become acting governor when Paul Cellucci became ambassador to Canada. She was preparing to run in 2002, and Romney had said there was little chance he would challenge a sitting Republican.

Swift, however, was slipping into free fall after political missteps compounded earlier ethical transgressions that had resulted in a $1,250 fine for using her aides as baby sitters.

Panic-stricken Republican activists feared the loss of the governorship, their only prize in the lopsidedly Democratic state.

Antitax activist Barbara Anderson recalls leaving the following message on Romney's answering machine: "I know you're really busy now with the Olympics, but when you're finished, please come back and save Massachusetts."

The state party's new chairwoman, Kerry Healey, discreetly flew to Salt Lake City to gauge his intentions. He was noncommittal.

When the Games closed on Feb. 24, Romney recorded an amazing favorability rating of 87 percent in a Deseret News/KSL-TV poll. In Massachusetts, Romney's own poll showed he would be a viable candidate against any Democrat.

Meanwhile, his agents were quietly hiring staff and consultants, and scheduling a formal announcement — whether Swift was in or out.

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Steven Senne, Associated Press

Gov. Mitt Romney, joined by his wife, Ann, announces on Dec. 14, 2005, that he will not seek re-election. After the Salt Lake Winter Games, Ann Romney said she had "huge qualms" about returning to Massachusetts, citing her improved health while living in Utah.

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