From Deseret News archives:

Romney launches national TV ads

Effort to boost his candidacy costs about $2 million

Published: Thursday, April 26, 2007 12:08 a.m. MDT
 |  E-MAIL | PRINT | FONT + - 
WASHINGTON — Mitt Romney began airing commercials Wednesday on national cable networks at a cost of some $2 million in an attempt to boost his standing among the leading Republicans seeking the presidency.

The campaign also renewed an ad campaign in Iowa and New Hampshire, a Romney adviser said. Most of the national ads will run on Fox News, a strategic effort by the campaign to reach conservative voters.

The adviser spoke on the condition of anonymity because the campaign does not publicize its ad strategy. In the national ad, called, "I like Vetoes," Romney, the former governor of Massachusetts, says that as president he would demand that discretionary domestic spending be capped at 1 percent less than the rate of inflation.

"If Congress sends me a budget that exceeds that cap I will veto that budget," Romney says. "I like vetoing."

Besides Fox, the ad also will run on CNBC, MSNBC and CNN. The total cost of airing the ads is expected to be about $2 million and will run for more than a month.

Romney spent about $2 million in the first three months of the year on advertising, a recognition that he was the least well-known of the leading GOP candidates for the presidency.

Story continues below
While the ads boosted some of his name recognition, he remains behind pack leaders Rudy Giuliani and John McCain and also has registered lower than actor and former Sen. Fred Thompson of Tennessee, who has not announced his intentions to run.

Romney raised $21 million in the first quarter and began the second quarter with nearly $12 million in the bank, the most money of the Republican candidates.

Comments

You can be the first to comment on this story.

previousnext

Latest comments

PG got beat up by Springville this year, and a nearly identical Syracuse team...

They also got slaughtered by Springville.

@ Miles It will be fun soon when Miles is fully recovered from his injury....

Letters: Liberal because LDS

That was REALLY insightful. Thank you for sharing your views! I've always...

Russia rules v. Jehovah's Witnesses

Russian citizens have freedom of religion - they are free to belong to any...

Downtown plans three-day 'Eve'

YES!

Redshirt, can you tell me exactly what data has been manipulated and what...

I knew her only in passing but what I know of her is admirable. I truly hope...

They had to split it up for the rest of the schools in the MWC (twice now)....

Police seek missing WVC woman

Susan I am concerned and hoping for your safe return. Please be safe, and...

Advertisements