Benedict said he is under contract to get another book out — this one about a controversial Supreme Court case, something more in line with his other works. He expects "The Mormon Way" to remain unique.

"I don't think I'll ever have an experience like this again as a writer," he said, adding that the book's success has been like winning an Oscar. "I don't know what it's like to get an Academy Award, but when you get it the first time, you probably wonder, 'Will I ever get it again?' Probably not."

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"Mormon Way" event

What: A forum featuring Jeff Benedict, author of "The Mormon Way of Doing Business," and Rod Hawes, one of the CEOs in the book

When: 11:30 a.m. to 2 p.m. Wednesday, April 11

Where: Salt Lake City Marriott Downtown, 75 S. West Temple

Tickets: Contact Marie Bowcut by e-mailing mbowcut@mediaoneutah.com or calling 801-204-6831

Sponsors: The Deseret Morning News, The Salt Lake Tribune, Utah CEO Magazine, Deseret Book and Media One Utah

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E-mail: sfidel@desnews.com