Cheers? Alcohol added to some energy drinks
"They look the exact same as other energy drinks to a parent, young adult, anybody purchasing these," said Pat Bird, prevention manager for the Utah County Division of Substance Abuse.
Popular energy drinks such as Red Bull and Rockstar are at the forefront of one of the nation's fastest growing markets, one that appeared in the late 1990s and had grown to $3.4 billion in annual sales by 2005.
Industry forecasts call for $10 billion in annual sales by 2010.
Some of the stronger drinks contain more than three times the physician-recommended daily limit on caffeine intake in a single can. Some companies that are now including alcohol in their energy drinks make the case in advertising materials that the energy component offsets the side effects of alcohol consumption most notably the hangover but Bird disagrees.
"They are impaired no matter what because the alcohol is in their system," he said. "They may feel less impaired because they're more alert, they're hyped up, they're not sleepy, but the impairment is still there. It does not diminish the impairment by any means."
Bird is more concerned, however, with the possibility of minors obtaining alcoholic energy drinks, which contain the same level of alcohol as beer in Utah 3.2 percent by weight. The health department has logged "numerous" cases of minors who successfully purchased an alcoholic energy drink.
"Two weeks ago, an underage buyer purchased Tilt (which contains alcohol) on a compliance check," Bird said. "The cashier sold it even though (the computer system) stated she needed to ID. Her premise was anything with alcohol in their store came in four packs or six packs."
A representative for the Utah Department of Alcoholic Beverage Control said that department has not had any complaints about alcoholic energy drinks so far.
"It hasn't been an issue that's come up in our department," spokeswoman Sharon Mackay said. "We haven't received any complaints."
"Just saying that there isn't a complaint doesn't mean there isn't a problem," said Utah County Health Department spokesman Lance Madigan.
Comments
- CEU biz team excels at convention 3:35 p.m.
- Shelter works to save pit bulls 3:34 p.m.
- Cashing checks costly for woman 3:33 p.m.
- Blood thinner Effient cleared 3:27 p.m.
- WGU grads are largest-ever class 3:26 p.m.
- Dems: tax the rich for health care 3:24 p.m.
- HBO defends U. logo use in 'Love' 3:06 p.m.
- Hill Cumorah Pageant 3:04 p.m.
- 2 Tooele police officers fired 2:52 p.m.
- Baseball teams fear 'haunted' hotel 2:51 p.m.
- Jazz talking Boozer trade?
- LDS seminary principal arrested
- Stadium of Fire flag burning was fake
- Reactions on Boozer speculation
- Jazz in back of line for free agents
- A primer for the 6th Potter film
- Okur signs two-year extension
- Jazz won't meet Lopez on Europe trip
- Restaurant destroyed by fire
- Mall owner seeks to retain zoning
- Bronco collecting a galaxy of recruits
141 - Letters: Palin mistreated
140 - Teachers struggle with district cuts
137 - Jazz talking Boozer trade?
132 - Blazers may offer Millsap a contract
123 - Stadium of Fire flag burning was fake
88 - Moon landing: Let's hear from you
82 - Fairness of BCS debated
81 - Chaffetz eyes challenging Bennett
74 - LDS seminary principal arrested
74
As more and more dads are put out of work in this economy, I've been...
The photographs are mysterious, brooding, dark. They show dimples and...
I blame the girl. Seriously, she is called the "victim" like he was...
To Anonymous, This article has nothing to do with government run health...
Being able write comment posts to a newspaper story, does NOT make you an...
Police have solid evidence as was already reported in this article about...
I didn't ask you for a plan. My point is you don't think we are affecting...
To "Anonymous | 2:20 p.m." they have been the majority since 2006. If they...
RedShirt is usually good for a laugh. It's just that he posts the same...
The church is perfect - the members aren't. This guy made a big mistake...
After reading this I can't say I know the entire story, and I can't say I...
Regardless of what he did.... (if the article is all true) he saved many,...



You can be the first to comment on this story.