From Deseret News archives:

Retailers ought to jettison rebates

Published: Tuesday, March 27, 2007 12:09 a.m. MDT
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Sometimes the site will directly mail the debate to your PayPal account; the downside is they want 10 percent to do it in a timely manner. (A free PayPal deposit can take six to eight weeks.)

I have to ask ... why not just reduce the price?

I know the answer ... then everyone would get the lower price.

And retailers don't want that. Instead they want to give the illusion of a lower price knowing only a small fraction of consumers will really get it.

Kudos to Best Buy and Office Max for getting rid of the practice.

WEEKLY WEB WONDER: Head to Cnet news at news.com.com for the latest in tech news and events.


James Derk is co-owner of CyberDads, a computer repair company, and a computer columnist for Scripps Howard News Service. His e-mail address is jim@cyberdads.com.

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