From Deseret News archives:
Spring/summer Utah tourism ad campaign
Timing: March 19 through August
Creator: Struck Communications
Expectation: 198.3 million advertising "impressions"
TV ads: Local stations in Denver and Los Angeles; cable TV on Discovery, National Geographic, A&E, History channel, Travel Channel, Bravo, TLC and Versus
Magazine ads: New York Times Magazine, Outside, National Geographic Adventure, Food&Wine, Metropolitan Home, Sunset, Mountain Living and Delta Sky
Online ads: American Park Network, AwayNetwork, Condenet, TripAdvisor, Weather and Yahoo
Newspaper ads: 20-page insert in more than 1 million newspapers in Los Angeles, San Jose, San Francisco, Las Vegas, Phoenix and Denver
Other ads: Trailer wraps on 24 C.R. England trucks
Comments
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