New license plates sought
'Life Elevated' would combine with 'Greatest Snow on Earth' slogan
A bill requiring the 2007 Legislature to approve the new design was introduced Thursday.
"I think people will like it. The plate depicts the state, north and south," said Senate Majority Whip Dan Eastman, R-Bountiful, the sponsor of SB73, which also makes changes to other state license plates.
Starting in about a year, the largely white "Ski Utah" plate issued since 1985 would be replaced with the new design chosen from about 10 proposals by Eastman and other state officials.
Petroglyph-decorated red rocks are splashed across the top of the new plate along with the state's name and "Life Elevated." The rest of the plate is a blue-tinted photographic image of the Wasatch Mountains with a skier below.
About the only controversy that could surface about the new design, Eastman joked, is that the skier depicted on the new plate is swooshing across a groomed slope rather than the state's famous powder.
The familiar slogan, "Greatest Snow on Earth," will stay on the new plate.
"We think that's an important part of the branding for the state of Utah," said Jason Perry, executive director of the Governor's Office of Economic Development. "Greatest Snow on Earth" has been used by the state since the early 1960s.
So, economic development officials hope, is "Life Elevated," announced a year ago to mixed reviews as the slogan for a multimillion-dollar advertising campaign for the state. Eastman said the new license plate design is part of the branding effort.
It's the addition of southern Utah's red rocks that's attracting the most enthusiasm from tourism officials. Although Nanette Groves Anderson, executive director of the Utah Tourism Industry Coalition, hasn't seen the new plate design, she said she's excited.
"I really like that it's pulling it together," Anderson said of the state's two top attractions. Plus, the Torrey-based tourism official said, the new plates will focus positive attention on the industry.
Eastman's bill also calls for changes in the colorful Utah Centennial plate featuring Delicate Arch that was first issued in 1992 to promote and help pay for the state's 1996 centennial celebration. The centennial will be removed and "Life Elevated" will be added.
Also, the bill would eliminate the Olympic plate issued to mark Salt Lake City's hosting of the 2002 Winter Games. The new plates would be issued once the state's supply of existing plates is used up, Eastman said.
Count Gov. Jon Huntsman Jr. among those who are ready for a change. "Utah needs updated license plates," the governor's spokesman, Mike Mower, said. "Now is a good time to promote Utah as, 'Life Elevated."'
E-mail: lisa@desnews.com
Recent comments
If you want to get away from the Ski Utah plate then why keep the...
J. R. Ledkins | Nov. 18, 2007 at 8:27 p.m.
- Funds for new courthouse approved 1:48 a.m.
- Godfrey vetoes Ogden budget 1:48 a.m.
- Odd Fellows Hall move 1:47 a.m.
- 2 country groups to perform 1:47 a.m.
- Rumor has Boozer with Bulls 1:20 a.m.
- Jazz in back of line for free agents 1:19 a.m.
- Okur signs two-year extension 1:18 a.m.
- Marion to Mavs, Stackhouse to Griz 1:16 a.m.
- Price for redistricting plan challenged 1:04 a.m.
- Basketball campers learn service 1:02 a.m.
- Rumor has Boozer with Bulls
- Stadium of Fire flag burning was fake
- Jazz in back of line for free agents
- Okur signs two-year extension
- Restaurant destroyed by fire
- A primer for the 6th Potter film
- Jazz won't meet Lopez on Europe trip
- Blazers may offer Millsap a contract
- MWC, WAC rushed into BCS
- AK will not play for Russia this summer
- Bronco collecting a galaxy of recruits
138 - Letters: Palin mistreated
136 - Teachers struggle with district cuts
134 - Blazers may offer Millsap a contract
122 - Rumor has Boozer with Bulls
82 - Fairness of BCS debated
81 - Moon landing: Let's hear from you
73 - Chaffetz eyes challenging Bennett
72 - Services bids farewell to Jackson
70 - Letters: Time for a revolution
69
Through the years, I've always raised eyebrows whenever I tell people...
Sen. Scott Jenkins was name-checked by Jay Leno Monday night during his...
Blazers get the unbalanced trade they seek while not signing Millsap away...
Ricky Bobby - THE JAZZ DO NOT WANT TO TAKE BACK EQUAL SALARIES. They want to...
Despite the fact that logging has all but stopped in the pacific northwest...
My understanding of what FAIR is trying to do, is to provide well thought out...
Jazz will resign Milsap. If they don't it will be ahuge mistake. First off,...
I was waiting for it to be burned on the big metal structure right by the...
Hey Ute fan... the Utes had a good season. And keep throwing that BCS bowl...
Tyrus Thomas is in the last year of his contract too so what is the point for...
CougarKeith, people don't know how to properly retire the flag, what they did...
It is just talk but since it was brought up: IF we can get Prizbilla &...



