From Deseret News archives:

Name-change reactions aren't glowin

Published: Saturday, Nov. 25, 2006 10:08 p.m. MST
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It's all about money, and we know that, but arena names should have some class, some prominence, and a little proud boastfulness to them... . Energy Solutions Arena. A name like that is just a waste. A tremendous, bio-hazardous waste."

Locally there have been some critical letters to the editor and general groaning about the new name of the Delta Center. But for the most part, it seems, Jazz fans have just shrugged their shoulders with indifference. Sure a different, more respectable name would have been nice, fans seem to figure, but team owner Larry H. Miller simply did what he needed to do to make some money and keep the Jazz in the state.

And it certainly doesn't hurt the Jazz's public relations battle for acceptance of the new arena name when the team is playing incredible basketball.

After all, for most fans, it doesn't really matter what name is on the building as long as the team wins inside.

Besides, old habits die hard. Most Utahns will still be calling it the Delta Center for years to come anyway.


E-mail: lojo@desnews.com

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