From Deseret News archives:
Nintendo Wii woos casual gamers
Console relatively low-powered as well as lower-priced
But for Nintendo, profit is the best revenge. That's why the Wii, which goes on sale today, is radically different from Sony's new PlayStation 3 and Microsoft Corp.'s Xbox 360 machines. "By design and by strategy, it's targeted differently," said George Harrison, senior vice president of marketing at Nintendo of America Inc. in Redmond, Wash.
In the fight for gaming supremacy, however, it looks like Nintendo brought a knife to a gunfight. Because of its lower computing power, the Wii can't match the lavish 3-D graphics so popular with fans of first-person shooting games. Nintendo's machine doesn't even support high-resolution graphics as its rivals do.
The Wii's chief technical advance is a unique wireless two-piece game controller. With help from a motion-sensing chip developed at Norwood's Analog Devices Inc., the Wii controller lets users play games by moving their hands and arms.
It might seem like a slender advantage, but Harrison sees the new controller as a key to the Wii's success. Many people have a casual interest in playing games but are put off by the usual buttons and joysticks. Nintendo is betting that a simpler, more intuitive control system will win over these nongamers. "We really want to expand the audience for the video game industry," Harrison said.
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