"All businesses are in business for one reason in a capitalistic society — to make money. Without question, the dish providers would carry these channels if it was priced to the point that they could profit , or to at least have it as a loss leader to attract other profitable options.

"Comcast knows this and sees a competitive advantage over their rivals, so I am sure it goes without saying that they are hanging a very expensive price tag over the heads of the dish networks in the hopes of luring clients away. We, as fans, are left with one option — go to Comcast or be in the dark.

"I am going to Comcast but I am not going to pay for it since (Utah athletics director) Chris Hill and I have an understanding that he will foot the bill for the increased cost on my behalf. As I told him in my letter the other day, "any increase I have to pay will be offset by my reduction in donations to the Crimson Club and the university in general.

"Nets to zero for me, loss goes to the university." — David D. Roberts of Salt Lake City

• "THIS IS A textbook case of how to be inept. Why do these people still have jobs?

"NEGOTIATING: How foolish to announce to the world their intention to negotiate a deal, that negotiations are in progress and basically promise everyone that this is going to get done. Now they lose total leverage with Dish — they know they have to have it. And to ask the fans to prove the number of customers? Don't they have access to market studies and past viewership models. Basic.

PUBLIC RELATIONS: (BYU associate athletic director of communications Duff) Tittle complains that we are starting unfounded rumors when he and his group are the cause of the unfounded rumors because they have done such a poor job of communicating. In the absence of information, people dig deeper for more information — just as you do.

"Craig Thompson should be fired just as a coach would for a team that goes 0-11. — Mark Stoddard of Provo

• "I AM A BYU alumni living just a couple of miles from the brand new Cardinal Stadium in Glendale, Arizona. There is quite a large pocket of BYU fans around here and we are dying to get our view of the Cougs! For us, however, The mtn isn't offered through any provider, cable or satellite. I'm sure you've heard this story before; however, there's a point that I haven't seen or heard anyone discuss: