Both Emily Hill and LeShan Bradshaw are believers in the power of humor.

Last summer when both women were expecting, Emily her third child and LeShan her fourth, the two friends decided to channel their humorous energy into a new business venture.

"We always thought it would be fun to go into business together," Hill said.

Although maternity clothing has come a long ways in the past few years, both women still felt it was lacking, especially in fun maternity T-shirts. One day while in a meeting, Hill found her mind wandering and she started writing ideas down. The initial concept for the business involved infant shirts, but Hill and Bradshaw expanded it to include maternity T-shirts. Georgie tees was born.

Georgie tees is a line of maternity T-shirts that have funny, and slightly risque, phrases on them. The best-seller is the shirt that says, "Does This Shirt Make Me Look Fat?" Others sport phrases such as "Made it Past Third Base," "Make Babies not War" and "Packin'." Georgie tees also carries a layering T-shirt for $28 and onesies sets that range in price from $24-$52. Maternity tees cost $32.

The name georgie tees was inspired by the nursery rhyme "Georgie Porgie Pudding and Pie."

"We wanted something that wasn't too cutesy, that wasn't just an infant name, and we wanted something that could sound a little preppy, too," Hill said. "Georgie's a great name.... It translates across the markets."

While Hill deals with the business side of georgie tees, Bradshaw covers the creative process.

"I have more of the fashion sense and colors, and she is really organized. She's great with things like that. That's how we complement each other," Bradshaw says. "I really enjoy creating things. It's really fun coming up with clothing. The first time (we were pregnant) we complained about having nothing to wear because everything was frumpy. It's been fun creating a line we would like to wear."

One of the biggest challenges the two friends face in their business is the geographical distance in their business relationship. Last November Bradshaw's husband relocated his business to Florida, so Hill and Bradshaw must conduct all the business they do together over the phone, via e-mail or by shipping products back and forth to each other.

"It's been a little difficult, but it's a good thing there are such things as e-mail, digital cameras and camera phones," Hill said. "It's been a little challenging, but at the same time we've been best friends forever, and so it still works out just great. We balance each other out."

In addition to geographical distance, Bradshaw says having time to run the business can be difficult, with seven children between the two of them, the two "momtrepreneurs" must run their business in between taking care of their families.