Tourism board OKs co-op marketing funds
Those receiving funding are:
2007 Rotary International Convention, $168,150.
Bear River Association of Governments, $11,840.
Daggett County, $16,060.
Dinosaurland Travel Board, $15,150.
Friends of the Moab Folk Festival, $17,000.
Mt. Pleasant City/Heritage Highway 89, $25,000.
Ogden Valley Business Association, $3,805.
Park City Chamber of Commerce, $9,396.
Park City Performing Arts Foundation, $47,405.
Piute County, $20,000.
Salt Lake Convention and Visitors Bureau, $88,645.
Sportsmen for Habitat, $100,000.
The Downtown Alliance, $25,000.
Utah Festival Opera, $50,000.
Ski Utah, $250,000.
Utah Symphony and Opera, $30,000.
Wasatch Western Heritage Inc./Cowboy Poetry, $12,000.
Zion Canyon Art and Flute Festival, $5,000.
The first year of the new program provided nearly $2 million to local tourism entities for out-of-state advertising projects. Those eligible for the co-op program include cities, counties, nonprofit destination marketing organizations and similar public entities that have been established as a nonprofit for at least one year. The Utah Office of Tourism will match up to half of the cost of a marketing project. All projects must use the state brand.
The next cooperative marketing application deadline is Aug. 4. During the next fiscal year, $2.2 million will be available. All of the monies will be awarded in September. The application and guidelines can be downloaded at travel.utah.gov/co-opmktg.htm.
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