From Deseret News archives:
AOL cuts 125 Ogden jobs
Center to stay open; company offers severance package
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AOL's subscription base has been declining as more Internet users drop dial-up connections in favor of broadband. The company had 18.6 million U.S. subscribers as of March 31, down from a peak of 26.7 million in September 2002. But while U.S. subscribers dropped by about 22 percent in the past two years, inquiries to AOL's customer-service representatives declined even more.
In its early days, AOL had a reputation for attracting beginners, leading some longtime users to deride the service as the "Internet on training wheels."
But AOL dropped some of its hand-holding over the years and began offering its subscribers computer-diagnosis, anti-spyware and other free software, "allowing them to troubleshoot on their own," Graham said.
In addition, he said, AOL has been expanding its online help areas, such that 8 million customers a month now look up information themselves online, compared with 5.5 million who interact with a human by phone, e-mail or online chat.
"They are able to accomplish with a couple of clicks what it used to take them a phone call or two or three to accomplish," Graham said.
E-mail: bwallace@desnews.com
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