"Utah: Life Elevated" — that just doesn't have a "ring" to it. It sounds like some foreign translation. I just ask myself who in the world came up with something like that? I think we can do better. I'm not the creative type, so I won't make suggestions, but "Utah: Life Elevated" does nothing positive for me, nor do I see how that would attract tourists.

Margaret Dammaschke

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It's a pretty, great slogan, but not as good as "Famous Potatoes."

Tom Clyde, Woodland

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I think it's average. "Life Elevated" more closely resembles the lifestyle of an ad executive who can bill $100K for a branding slogan.

"Life Elevated." Who says political contributions and connections can't take you higher?

Ryan Anderson

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I LIKE it! I think it intrigues, is simple, and, for Utah, is "cool." A big thumbs-up!

Jennifer J. Johnson

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Utahns are again branded as a weirdo, religious, cult. And we paid 20 something million for this effort? I want a "FULL REFUND?"

Jay (no last name provided)