If it's suppose to be the letter "U," why doesn't it look like the one in "Utah"? If I got one of those stickers, I would cut that part off.

Sharla Allen, Magna

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I believe the state and W Communications were taking too long on getting this campaign together and had to come up with something quick. I don't think they took into consideration any of the public comments that were made in the statewide meetings (I attended one). I think W Communications bombed in their attempt and wasted time and money. The logo and slogan don't make me want to jump to my feet and elevate my life.

Beth Rhoades, Ogden

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The slogan sounds to me like they are saying Utah and Utahns are better than people who don't live here. So if you want to be better, come to Utah.

Mike Brooks, Magna

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Shouldn't Dave Checketts help cover the new $10 million "Life Elevated" marketing campaign? Out-of-staters, after all, will be paying for his new soccer stadium.

Morgan Cloward, Layton

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To me, the words are vacuous and virtually meaningless. Why did someone pay an advertising agency big bucks for such drivel? The Mr. McClelland who was quoted in your article said, "Utah has majestic scenery that no one else has." So true. So what was wrong with "Utah, Center of Scenic America" which served us well for at least two generations?

Why must we change for change's sake what was perfectly satisfactory (and memorable and descriptive) for something inane? Didn't I once read somewhere about the folly of trading old lamps for new? Perhaps if enough voices are raised the powers that be will reconsider and return to our good old " Utah, Center of Scenic America" slogan.

David Timmins, Brighton

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It should more appropriately be: "Utah, boy are we dumb."

We spent all this money on a "catch phrase" to describe the state? Are we nuts?

If we had offered 50 bucks to any high school kid who could come up with a catchy slogan, we'd have done much better — and the money would have stayed in Utah — instead of going to some fat advertising cats in New York City, who are probably still laughing at us for spending so much money on something so trivial.