My reaction is: "elevated" to what? It's ambiguous with no meaning. It may be too "deep" for me, and it could be too "deep" for people outside of the state.

William O. Shaw Jr., Centerville

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I really like the new tag line, but think the state's name in the logo could be presented in a more exciting font that better reflects the energy of the new brand.

Philip Jensen, American Fork

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I, for one, am not impressed with the new slogan. While it is nice that we feel all "fuzzy" about living in our state, I don't see anything in the new slogan that would make me want to visit if I didn't already have some reason for doing so.

I remember those advertising slogans which "grab me" because they are funny, relate to what I'm doing, or entice me to do something that I'm not planning to do (or purchase). "Life Elevated" does none of those. Hard to believe that with all of the money spent in this regard, and with the tremendous resources in our state, that our tourism "experts" couldn't have come up with something better.

The real test, I think, is that if Alabama or another state far away had come up with that slogan, would it entice us to want to visit there? It doesn't ring my bell!

Phil Brueck, Saratoga Springs

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A pretty, great slogan; full of inspiration and aspiration — as long as it is understood that we in Utah look down on no one.

Kirk Strickland, Layton

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Utah "Life Elevated" — "Big Love" on HBO proves it! Utah "Life Elevated" — High taxes and fees support it." $400,000 for 7.5 months or $53,333.33 a month. The governor said, "a simple phrase with deep meaning." The real meaning: "Never have so much of Utah's limited resources been given for so little!"

Tom Christenson, Sandy

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I think I like it. It's not an easy catchy phrase to say, but it's OK.

I'm confused with the Twin Towers on the right side of the Utah stickers??!?! Or is that the church office building? Or the Wasatch Mountains?