In Utah, life is now officially elevated, and downtown Salt Lake City — not the whole city, just downtown — unveiled its new slogan Thursday: "Downtown SLC. It's the place."

But that slogan is in direct competition with Brigham City's "This IS the place."

So, which is the place? Cities north and south may be forced to duke it out someday over who can make certain claims.

Emery County is "A great place to live, work and play," and so is Clearfield, which also claims to be "Proud of our past . . . keeping pace with the future." Down the road in Kaysville, they are "Preserving our historic past . . . progressing into the future."

Then there's Nibley and Roy, both "A great place to live," a slogan one-upped by North Logan, "The best place to live."

At least 35 cities and counties in Utah have slogans, mottoes, pride statements or calls to action, most of which can be accessed on their Web sites.

You can live "Where everybody is somebody" in North Salt Lake, or in "An oasis in the desert" in Hanksville. Smithfield calls itself "Utah's health city," and Orem is "Family City USA." Bountiful is the "City of beautiful homes and gardens."

You can't take away "Utah's first capital" from Fillmore, but whether Tooele really is "Utah's Brightest Star" remains to be seen. It depends on how radioactive things get.

West Valley City is simply "Unity — Pride — Progress" but could aptly change that to "Unidad — Orgullo — Progreso."

And if you think that's helpful, you'll enjoy the following list of potential slogans.

Sandy: "Not that sandy."

Clinton: "Liberal name, conservative city."

Gunnison: "Never mind that half of our population is in prison."

Hildale: "Our sister city is also our cousin."

Hurricane: "Soon to be renamed Hurricun."

Draper: "Home but not to D.I."

Elmo: "Come find your favorite Muppet."

Brian Head: "At least we're not Brian Bottom."

Ophir: "Thirty-five people can't be wrong."

Bullfrog: "Ribbit."

Eden: "Paradise is just over the mountain."

Etna: "You can't get much farther away than here."

Aneth: "We're pretty far away, too."

Manila: "Where you find your thrilla."

Tremonton: "Rearrange our name and you get 'No torment.' "

OK, so maybe these cities can come up with some slogans on their own.

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E-mail: jdougherty@desnews.com