From Deseret News archives:
New health ads highlight smoking's 'now' negatives
The Utah Department of Health hopes to highlight those impacts in a new ad campaign to encourage Utahns to stop smoking.
"What we're trying to do here is just to have people who smoke recognize themselves in these ads and think about the more short-term, day-to-day effects of smoking," said Lena Dibble, media coordinator for the department's Tobacco Prevention and Control Program.
Whether it's the man standing outside in the blizzard puffing away on his cigarette or the mom who can't quite make it all the way up the hill with her children, the health department hopes Utah smokers will see a little of themselves in the situations portrayed through the campaign.
"That might just be the little extra impetus they need to seek help and quit smoking," Dibble said, noting the campaign will appeal to smokers through all avenues the humorous, serious and just plain irritating sides of smoking.
Television and radio spots began airing in late February; billboards will begin cropping up next week.
The new ad campaign is financed mostly with funds from the master settlement agreement between big tobacco firms and states. Utah receives between $30 million and $35 million annually from the agreement, about $4 million of which goes to the Department of Health for tobacco cessation programs.
The department also receives $3 million from cigarette taxes, as well as about $2 million in matching funds.
E-mail: awelling@desnews.com
Comments
- 2 arrested in Roy double slaying 4:09 p.m.
- Bountiful art center seeks drawings 4:07 p.m.
- Oil settles above $78 3:50 p.m.
- Woods settles his lawsuit 3:47 p.m.
- Charles Gibson to retire 3:46 p.m.
- Bishop Burton: These are good times 3:38 p.m.
- Holiday television program listings 3:30 p.m.
- Obama aunt anguished by separation 3:16 p.m.
- Police release holiday safety video 3:15 p.m.
- GM CEO Henderson resigns 3:15 p.m.
- 2 citations issued at Y.-U. game
- BYU says Hall incident resolved
- Max Hall: a fixture in rivalry lore
- Mitchell called intelligent, controlling
- 'Grandfamilies' a growing trend
- Hall reprimanded by MWC
- Utes won't respond to Hall
- Daughter: Mitchell fed me my pet
- Hall's pain reflects self-betrayal
- MWC '09 season in review
- Hall mouths off about hate of Utah
900 - Cougars beat Utes in overtime
482 - Hall reprimanded by MWC
399 - Max Hall issues apology
386 - Hall's pain reflects self-betrayal
339 - Utes won't respond to Hall
272 - BYU says Hall incident resolved
209 - 2 citations issued at Y.-U. game
146 - BYU is champion of the state
141 - Man trapped in Nutty Putty cave dies
125
Associated Press writer Michael Liedtke has complied a gift list of...
My husband was teaching his 6th-grade class in Salt Lake last year when...
I agree that we are a nation of laws. However, I disagree with the laws that...
This is old news- good luck charlie, you appear to be a decent guy!
I'm a Y fan, but I'm real happy to see TCU do so well. They execute well and...
So Max Hall will go through life having Ute fans hate him. Whoopdeeedoooo!...
Come on guys. Open your eyes!
Government Motors is hell-bent on spending all our money.
I live in Rio and not even the officials in Rio are considering the comment...
Hey there 3:38pm MAN, WOMAN or WHATEVER you are? Speak for yourself, friend....
Opponents and their supporters can criticize me all they want. That’s...
Congratulations on the bywho victory Saturday and the outstanding performance...

You can be the first to comment on this story.